A triathlete/long-range cyclist with a vision, married with a top-class design consultancy has created a new cycling product – the NRG stem. This stem contains a LiPo battery and phones and navigation devices can be plugged into the stem and recharged whilst you are on the move.
Whilst we all have our own favourite bikes, with all in one stem and bars, aero designs and all sorts of carbon marvellousness, the NRG is designed for the long-distance cyclist who uses a robust bike to tour. Many of these riders may suffer from the angst of their various devices losing power on the ride. Riders already carry power blocks and alike to overcome this issue and NRG’s point is ‘why carry extra kit in pockets and bags when the power can be in your stem?’
There is also a potential market for those who train indoors who have that Selling Sunset beautiful studio set up and a general lack of electrical sockets around?
What comes in the very Apple-esque designed box?
- NRG bike stem
- 2m charging cable
- Micro USB cable
- Mini USB cable
- USB C cable
- Lightning cable
- Custom cable clip
Going to market will mean that this beautifully designed and engineered stem will need the derivations necessary to meet the demands of different shaped riders. As an aftermarket addition to bikes, this may take some marketing effort. I can definitely see this as a cracking addition to a Brompton or alike and yet, I get this feeling that moving the charging of a stem from the charging of a power block is, for the low hassle city cyclist, another thing to think about each week.
Maybe the market for the NRG Stem is on a new build. A long-range Audax style bike with a feature that the adventurer will appreciate. For the manufacturer, this means a unique sales point over the competition and might trust make enough of a difference to sway potential buyers from one brand to other.
The NRG launch video on YouTube plays a straight bat and explains how the team see this new stem can benefit cyclists. What we have got our hands on (many thanks to Rupes and his team) is the pre-production model and any production model will have the latest optimism storage LiPo battery and as we know, they keep improving.
What do you think? Is this a product that you would purchase? Do you suffer angst about your:
Running out of power during a ride?
If so, this could be a solution for you?
The battery has a similar capacity of a popular Duracell power bank and Duracell claim that such. power back-up can power an iPhone 8 for 24 hours. The 240 gramme weight of the NRG Stem does not feel heavy in the hand at all.
For further information, check out all about the NRG Stem via this link https://www.nrgstems.com/home.aspx