It all started with a conversation with a cycling friend. You know how it goes? Do you fancy driving 200 miles to ride 100 miles, to drive 200 back and ride something not as appealing as from your front-door? Cycling is supposed to be a sustainable activity. Cycling is a pursuit that cuts down on unnecessary fossil fuel burning journeys. Somehow, it has evolved in us dressing in fossil fuel derived clothes, riding bikes that came about from thousands of air miles, carbon, glue, metals and all sorts of planet destroying process and then we ride around in a circle – check out Strava! It’s time that we started to make a difference and made changes to create a sustainable planet.
Here we invest in sustainable companies, plant trees for carbon offsetting and try and use cycling to make up some of our commuting – clearly nowhere near enough. What about what we wear?
The founder of Sundried, a UK based clothing manufacturer, believes that clothing should be of a high quality and last you a long time, instead of being cheap and disposable. ‘Wouldn’t you rather buy the best running top you’ve ever owned and wear it for years than pick up a cheap one which falls apart after a few uses? Your clothing is an investment and we want our apparel to be your training partner for life.’
When you read this, you may be thinking ‘yes, as long as it doesn’t cost me more than my standard bib-shorts!’ Good news – Sundried charge, for example, £40 for a pair of bib-shorts. Made from either recycled coffee grounds – their Eco Charge range. Or, recycled bottles – the Eco Core range. The range is extensive and covers both cycling and running. This blog here explains the approach far better than I https://www.sundried.com/blogs/activewear/sustainable-fashion
I propose that we get over trying to look like World Tour pros and wearing the same brands as they do (with the shock that a UK medium can equate to a XXL in their sizings!) and start wearing long-lasting, great fitting clothes that still look good and at the same time, are trying to be part of the movement for good.
Over the coming weeks and months, I will test a pair of Sundried bibs in-door cycling, out-door cycling and including the clay-mud of South Derbyshire. Even now, reaching for my various brands of lycra cycling shorts does make me wince thinking about their destiny. Landfill and maybe appearing on an addition of some future Time Time TV episode, where future humans try and fathom out what these strange garments were for and why would we bury them hundreds of years earlier?!
Check far more about Sundried here and as ever, there are other brands out there also adopting a sustainability. https://www.sundried.com/
My only gripe are the colours. I vowed to myself that I would not grow older wearing grey and fawn and the similar colour choices that people tend to wear when they become 60 or older. I want a life of colour and also to be seen. Anyhow, I’ll get ordering on Sundried and standby for the results.
STOP PRESS! Sundried inform me that a need range is about to drop and it has bright colours!
More to follow….